Baz Luhrmann's 3-D interpretation of F. Scott Fitzgerald's The Great Gatsby is hitting the big screen in just a precious few days, but maybe if you haven't been outside or online you didn't know that. If you were to open your eyes to the great, big world out there, however, you'd see that everyone has gone MAD trying to market their products in a way that aligns with the blockbuster. Even when it makes no sense! Like this Zelda Collection ICE CREAM. The description reads:

"From her free spirit arises the Zelda Collection, a super-limited-edition set of ice creams made with top-shelf ingredients from around the world and homegrown attention to details. Your spirited companion and guide is Zelda, a woman who truly embodied an American age of living in the moment. The collection takes you from Zelda's childhood home in Alabama, to New York, St. Paul, Paris, and on through the Roaring Twenties."

The flavors include Blackberries + Sweet Cream, Loveless Biscuits + Peach Jam, and Dark Chocolate Rye and Cognac + Marmalade as a tip o' the hat to the Fitzgerald's dangerous relationship with alcohol. What about when her "free spirit" got her institutionalized—what flavor is that one?