The restaurant industry is tough, but if you're lucky you make it to the top and get to cash in with all sorts of corporate promotions, like the one rolling into town this week for All-Clad, the bonded cookware manufacturer. Chef Scott Conant, the talented man behind the upscale Italian restaurant Scarpetta, is joining a roster of other chefs for a month-long "All-Clad Chefs Tour," which of course features the federally-mandated food truck. On Friday Conant will be dishing out his famous—and Jay-Z and Beyonce-approved—Ricotta and Spinach Gnudi, for free, in honor of the company's 40th birthday.
The "tour" continues through October 1st, and if you miss Conant tomorrow, you can follow along on the All-Clad Twitter or Facebook for more free food opportunites. Other chefs hopping aboard the truck include Michael Anthony (Gramercy Tavern), Scott Conant (Scarpetta), Daniel Holzman (The Meatball Shop), Gavin Kaysen (Café Boulud), James Kent (Eleven Madison Park), Marc Murphy (Landmarc and Ditch Plains), Aaron Sanchez (Centrico), and Christina Tosi (Momofuku Milk Bar).
One's tempted to roll one's eyes at this sort of trendy publicity stunt, but All-Clad is a respected line of cookware, and it's an American company run out of Canonsburg, Pennsylvania. So come on out and support American workers by... eating free food. Conant will be in the truck tomorrow (Friday) from 12-2 p.m. in front of Bloomingdale’s 3rd Avenue entrance.