The Dominique Ansel bakery embarks on a kind of comeback tour today, offering up free Cronuts and Cookie Shots at secret locations through Manhattan until 5 p.m. today. The baker began Tweeting locations at 10:30 a.m. and it looks like the first stop will be somewhere in the Flatiron.
The stunt is actually to promote Dominique Ansel: The Secret Recipes, a new cookbook set to publish this October. They released the dramatic cover art this morning and will celebrate by this scavenger hunt-esque tour through the borough. If you're not put off, follow Dominique Ansel on Twitter then follow the white rabbit for some free sweets on a gloomy Friday.