Artisanal bagels, artisanal pop-up markets, artisanal pencils—if it ain't artisanal, then why even bother anymore? Eric Kayser was ahead of the curve with his Maison Kayser artisanal bakery, which he first opened in Paris in the late '90s—now with dozens more locations around France, Japan, the Middle East and Europe, the first NYC location for the popular chain opened on the Upper East Side today.

The Third Avenue location near 74th Street will be open Monday through Friday from 7 a.m. to 11 p.m., and Saturday and Sunday from 8 a.m. to 11 p.m. In addition to its world-famous assortments of breads and pastries—prepared by bakers trained in the Paris headquarters—the cafe also includes a full menu of French cuisine and desserts (including the debut of the Épi East Side Baguette). There are two more NYC locations planned: one will open in November at 921 Broadway near 21st Street, and a smaller one, mostly for takeout, will open at 8 West 40th Street next year.

Maison Kayser, 1294 Third Avenue (between 74th and 75th Streets), (212) 744-3100.