For years, many New Yorkers have enjoyed the pleasures of drunk shopping—whether it's for a snazzy suit or a puppy, the phenomenon is nothing new—the fashion blog Racked even has a regular column called "Drunk Shopping." Today, the Times looks at the people who prefer to drunk shop on the internet, where no one can peer pressure them into buying anything but themselves, and oh, it is magical:

One woman bought a cheap cell phone cover while drunk and forgot about it until it showed up in her mailbox. Another was sheepish over her purchase of Heart's "Greatest Hits" after one too many. One guy dropped $10,000 on a motorcycle tour of New Zealand after a night on the town. Crazy drunkards with their crazy credit cards linked to their crazy smartphones! It's just so easy to send money these days!

Online retailers certainly know it, so they're tailoring their sites to appeal (subtly, of course) to wasteoids: Gilt Groupe is offering sales after 9 p.m., Neiman Marcus sends out special sale blasts around 8 p.m., and eBay says their busiest time is between 6:30 and 10:30 p.m. “I mean, if you think about what most people do when they get hoPurme from work in the evening, it’s decompression time. The consumer’s in a good mood," said the VP of mobile for eBay.

Of course, the article warns of some of supposed "dangers" of drunk online shopping, but we'll go ahead and gloss over those in exchange for some cold, hard science telling you that drunk shopping is a-okay instead.