At least it's not as gross as the fat soda! As part of a new campaign to urge consumers to consider their salt intake, the Department of Health is kicking off a two-month long anti-salt campaign. New posters show salt pouring out of soup cans, and say that too much salt can lead to heart attack and stroke. “Excess sodium greatly increases the chance of developing hypertension, which can lead to heart disease and stroke," Health Commissioner Dr. Thomas Farley said in a statement. "While consumers can always add salt to food to taste, they can’t take it out. This campaign is geared toward educating consumers to pay attention to the amount of salt in the foods they buy." However, not everyone is happy about the campaign.

Campbell's told the Post that the posters are "not an accurate representation of the company's soup portfolio." The can in the poster boasts a similar design to cans of Campbell's Chunky soups, and the company adds, "Campbell's is an acknowledged leader in sodium reduction. We have been reducing sodium across our portfolio for decades." The DOH reports that nearly 80% of the average American's salt intake comes from salt already added to foods, and that some servings of canned soup or frozen dinners contain more than the 1,500 mg of recommended daily sodium intake. They also say heart attack and stroke lead to 23,000 deaths in New York City each year—and after we join their ranks the government is free to come pry our meat encrusted salt balls from our cold, dead hands.