Today the Bloomberg-appointed Board of Health is expected to approve a plan to prohibit the sale of sugary drinks over 16 ounces in certain establishments. But the devil is in the details, and those won't be actually revealed until this morning, right before the board approves them. After that, Big Soda will no doubt file lawsuits and demand a restraining order. And even if all that fails, they'll probably just start selling soda in 15.9 ounce cups.

In short, nobody's going to be ripping giant sodas from your cold dead hands just yet. But the beverage industry is very alarmed by the regulation because big health changes in cities like NYC or LA have a tendency to be mimicked in other municipalities. That's why they'll throw everything they've got to nip this in the bud. The Times reports that the industry-sponsored group New Yorkers for Beverage Choices has spent more than $1 million on a public-relations campaign against the proposal.

"We were the first city to ban trans fats; we were one of the early cities to prohibit lead in paint,” Health Commissioner Thomas A. Farley told the Times. “You can understand why the industry feels the stakes are high here in New York City.”