A judge may have tried to kill it, but like a walker with a sweet tooth, Bloomberg's beloved soda ban has risen from the dead with the de Blasio administration. The Mayor has been meeting with both beverage execs and health advocates to reach a compromise regarding the hotly contested legislation, the Wall Street Journal reports. "Mayor de Blasio has made clear he supports a ban on large sugary drinks," said the Mayor's spokesperson. "The administration is currently considering plans on the best way to reach that goal."
So far, talks have been just that, without any movement towards an official piece of legislation. Executives from Coca-Cola, PepsiCo and other major soda purveyors—who sued during the first go around—are eager to move the conversation away from Soda Is Bad to something that doesn't vilify the industry. "We don’t think that discriminatory policies against our products are the way to go to address obesity or any health issues," explained American Beverage Association spokesperson Chris Gindlesperger. Either way, something must be done.
Big Soda recently announced an initiative to help consumers make better caloric choices in their drinks, a measure met with equal parts encouragement and skepticism. On the legislative end, the Mayor has been working with the City Council to help move the soda ban back into the spotlight, though not everyone is on board, particularly Councilmember Melissa Mark-Viverito, who's opposed the bill since Bloomberg. If Soda Ban 2.0 doesn't pan out, maybe de Blasio can try out a mandatory exercise routine?