For the past few years Narragansett has brought the can back to life during the summer, and this year is no different. Except this year it'll actually be available in NYC, too.
"For the summer months, all 12-, 18- and 30-packs of 12-ounce cans of Narragansett Lager will replicate the 1975 can famously crushed by Robert Shaw in the shark-infested thriller. In conjunction with the relaunch, Narragansett Beer is supporting shark conservation efforts in the Atlantic Ocean and giving ‘Gansett fans a chance to name and track an adopted shark.
In partnership with the R.J. Dunlap Marine Conservation Program at the University of Miami Rosenstiel School of Marine and Atmospheric Science, Narragansett Beer will sponsor the adoption of a shark through the purchase of a satellite tag, allowing researchers — and ‘Gansett fans — to track the giant fish and learn more about shark behavior. ‘Gansett fans will have the chance to name the adopted shark by submitting name suggestions through Narragansett’s social media channels now through Shark Week, beginning August 10, using the hashtag #NameTheShark. Additionally, Narragansett will sponsor the purchase of a tracking buoy off the coast of Cape Cod through the Atlantic White Shark Conservancy, based in Massachusetts."
Anyway, pick up a sixer and celebrate Bruce's 39th birthday tomorrow! See if you can recite that USS Indianapolis speech after crushing all six: