Last night Dominique Ansel put Cinnabon out of business after posting this slo-mo video on Instagram, announcing the debut of his magical Cinnamon Spun Roll.
Dear god, it is beautiful.
Ripping into our Cinnamon Spun Roll, out tomorrow at #DominiqueAnselKitchen in the #WestVillage. Each one is a long strip of dough rolled together like a spool of yarn, twice baked (once after soaking in a spiced custard) and topped with #AppleJack #frosting. It unravels into soft buttery bites of cinnamon goodness. Preorder online at www.dominiqueanselkitchen.com/shop (only limited availability). #foodporn #cinnamonroll
The roll will only be available at his Kitchen in the West Village (137 7th Ave S), and features one single "long strip of dough rolled together like a spool of yarn," soaked in a spiced custard, baked twice, and topped with Apple Jack frosting. Also: butter.