With the threat of a future peppered exclusively with mutant cyborg fruits, vegetables and salmon hanging in front of us, critics of genetically-modified foods have been urging manufacturers to steer clear of ingredients with tweaked DNAs. And this week, General Mills announced that Cheerios will start going GMO-free, making it the first major packaged food brand to make the switch.

Only plain Cheerios will be tossing GMOs; Honey Nut Cheerios, Multigrain Cheerios and the like will not be affected. According to General Mills spokesperson Mike Siemienas, Cheerios were an easy pick for the GMO-free move, since the cereal's main ingredient, oats, were not genetically-modified. They only needed to purge mutant sugar and cornstarch to earn an unofficial "Not Made With Genetically Modified Ingredients;" the labels will also note that the cereals may include trace amounts of GMO ingredients.

Though many anti-GMO supporters are cheering General Mills' move, Wired points out that the whole thing seems like more of a convenient PR stunt than a condemnation of genetically-modified foods, claiming the company is just "exploiting consumer fears to sell more cereal."
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If you support GMOs, you should hardly be placated by the company’s assurance that it’s still on your side. Pulling GMOs from Cheerios, an iconic American brand, is a public relations victory for the anti-GMO side. Whatever General Mills says, the decision gives the appearance of the company caving to pressure from anti-GMO activists, which will embolden them to push harder. From the pro-GMO point of view, propaganda wins and science loses.

Whatever, Cheerios, you're still lame. A post-dawn dose of Lucky Charms will course through your veins with the power of a million mutant sugar cubes, just like the chemical Breakfast Gods intended.