Chik-fil-A, the popular chicken chain with the homophobic charity arm, is worried about kale. Specifically, they are worried that consumers might confuse their illiterate spokescow's slogan, "Eat Mor Chikin" with Vermont folk artist Bo Muller-Moore's silk-screened "Eat More Kale" t-shirts. Can't make this stuff up!
Muller-Moore took his story to the AP, which reports:
In a letter, a lawyer for Chick-fil-A said Muller-Moore's effort to expand the use of his "eat more kale" message "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."
For his part Muller-Moore, who says his gear is "an expression of the benefits of local agriculture," is not planning on backing down. He already stood up to the company over the slogan five years ago and doesn't see any reason to stop now (that legal matter never went to court and was resolved, which he assumed meant he won). The 38-year-old says "This feels like David versus Goliath. I know what it's like to protect what's yours in business." So he's gotten himself a lawyer, and his lawyer sounds confident.
"Bo's is a very different statement. It's more of a philosophical statement about local agriculture and community-supported farmers markets," lawyer Daniel Richardson said. "At the end of the day, I don't think anyone will step forward and say they bought an 'eat more kale' shirt thinking it was a Chick-fil-A product."