The humble doughnut can be the canvas for greatness, whether it's just perfectly-executed or bizarrely-named or stuffed with luxury items like foie gras. Or Cristal. Or 24-karat cold. Or both!

Behold the Golden Cristal Ube Donut, Williamsburg's answer to the gold leaf burger. It's not enough that dining in the borough will lead to an early coronary; one has to flaunt their status while the EMTs begin chest compressions.



In a conversation with First We Feast, Björn DelaCruz, the doughnut creator and owner of Hope Street newcomer Manilla Social Club, insists the creation isn't some kind of gimmick. " I cook with [those ingredients] because I think they taste good," he says. "For what I wanted to do, Cristal was the perfect match. To me, I think this tastes really amazing. It’s not just about the shock value, it’s a combination of it all." That combination includes the "honey" notes of Cristal complementing the ube, purple yam, which is the base of the doughnut.

The golden champagne donut began as a one-off, part of the Filipino restaurant's Friday donut program, but it's likely to stick around given its popularity. "I didn't know people would go and order a dozen [of these] at a time!" he reveals. "But then again, it is New York, and there are people willing to put down a grand for a dozen doughnuts." Just a drop in the bucket.

Reached by phone today, Samuel DelaCruz—Björn's brother and co-owner of the restaurant along with their sister—confirmed that people have been ordering the donuts by the dozen. After the donut took off on social media, they've received numerous requests for a dozen donuts, which they'll sell at a reduced price of 12 for $1,000. A member of the family—or at the very least someone closely involved with the restaurant&mdahs;will even hand-deliver your feast if you live in the tri-state area.