Burger King's new ad campaign is a series of commercials depicting a taste test between the Whopper and the Big Mac. The twist here is that the taste testers are blessed souls living in areas so remote that they've never even soiled their intestines with Burger King! Yes, such oases do exist—or rather they did, before ad agency Crispin Porter + Bogusky airlifted in the fast food, as the teaser trailers suggest. The campaign calls them "Whopper Virgins," and AdFreak detects a none-too-subtle whiff of corporate colonialism. And Marilyn Borchardt of Food First tells the Daily News it's insensitive because "the ad's not even acknowledging that there's even hunger in any of these places." (But watch the trailer; they do look hungry!) And if these 141 words here have proven anything, it's that the campaign is already a success.
Burger King's New Ad Campaign Deflowers "Whopper Virgins"
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