The Old Homestead Steakhouse, which previously made headlines with an $81 hamburger served with housemade sake onion ketchup, miso & ginger aioli and a side of tater tots, has spawned another successful publicity stunt with a new menu addition: a 12-oz steak priced at $350. Now that imports of Japanese Wagyu beef have resumed (they were suspended in 2010 due to a breakout of foot-and-mouth disease in Japanese cows), Old Homestead claims to be getting the "limited first shipment"—and is ready to charge through the nose for it.

Co-owner Marc Sherry claims that there's already a long waiting list of affluent steak-eating swells flying in from across the country to buy this Kobe Steak dinner. The hype isn't unprecedented; the meat is world-renowned, and comes from cows who get hand massages and fed a diet rich in soybeans, rice, and beer. The resulting beef has 30 to 40 percent more fat marbling than USDA prime.

"Just imagine Fourth of July on your taste buds," Sherry declares in a statement. "It’s a food experience of orgasmic proportions - really." No, REALLY! He better be right, and for $350, those proportions better be multiple. And in addition to soiling their napkins with oral ejaculate, customers will also get a "specially inscribed plate that guests will get to take home as a remembrance of their expensive dining experience." No post-coital cuddling? Here's video of the massage treatment: