For most people, being mentioned in the New York Times is a dream, as it signifies having made it in some way. The Post starts off its article about how the Times mistakenly published an obituary for a very much living woman (Katharine Sergava, ballet dancer and Greta Garbo's Hollywood "rival") with, "Many status-conscious New Yorkers dream of having their obituary run in The New York Times." Gothamist was amused because the only other democratic/selectocratic way to be mentioned, without infamy or some new patent or restaurant to speak of, is to have your wedding announcement run in the Times.
How to submit a wedding to the Times. And Times wedding cachet was captured well by Sex and the City with two prime examples: Finding your ex's announcement and Charlotte's maniacal drive for a good announcement picture.