Someone has been spray painting a catchphrase from Alan Moore's graphic novel around town, in places like Union Square and SoHo. You may have heard that a little art house movie adaptation of the book opens this weekend, so there's considerable speculation that this is part of a viral marketing campaign on behalf of Warner Bros. entertainment. If so, it's working, as this website and others are now happily demonstrating. Still, we have our doubts; the graffiti pictured here looks more like ye olde semi-illiterate fan boy FAILE. Who spell-checks the Watchmen? [Via Slashfilm.]