In the Saturday Night Live spoof of Fear Factor, Fear Factor Junior, the SNL crew made a point of making fun of NBC's tendency to blurb and blurb with ellipses, much to the delight of many. Now Variety looks at how NBC will "break through the promotional clutter by any ... means ... necessary." The pattern breaks down like this: Three words, each separated by three periods - easy! Examples include "Best ... Boardroom ... Ever" and "All ... Out ... War" for The Apprentice, Average Joe: Adam Returns had "He ... Can't ... Lose," and "Don't ... Miss ... the End" for Third Watch, which really could be said about any show. NBC's in-house agency calls it "the triple hit," to stand make their promos stand out amongst million dollar commercials. Gothamist would like to submit these ideas for other NBC shows:
Days of Our Lives - "Marlena...Did...It"
Good Morning, Miami - "Please...Don't...Renew?"
E.R. - "Jumped...The...Shark"
The West Wing - "Bring...Back...Crackhead [Aaron Sorkin]"
What would Lynne Truss say?