The MTA may soon be adding digital advertising to the subways that will be very similar to Bill Brand’s Masstransiscope. What's that, you say? The Creative Time-supported project "was installed in the abandoned Myrtle Avenue subway station in Brooklyn, New York in September 1980. It has been seen by millions of commuters for over twenty-five years. The 228 hand-painted panels are viewed through a series of vertical slits set into a specially constructed housing. The piece works on the principle of the Zoetrope, a 19th century optical toy." Below is a video with plenty of news clips when the piece was first released, and you can find more info here.
Some may be noticing it for the first time, as it was just newly restored after 28 years on the B and Q trains from Dekalb Ave. into Manhattan. Brand worked at the restoration with the cooperation of the MTA Arts for Transit. Makes the commute a little bit more enjoyable, doesn't it?