This year, the Coney Island Polar Bear Club really heated things up in their online video which features two topless ladies (backs turned to camera)!

Will you make the plunge this New Years Day? Register or make a donation (money goes to Camp Sunshine) at Freezin' for a Reason. If you do participate, be warned, the water is usually around 33° degrees when the annual dip is made -- though they say "no member has ever suffered from hypothermia or frostbite". And be careful out there, last year a swimmer died at the event when he dove into the water and suffered a neck injury.