The One Times Square building is empty. Why? Because the owner can afford it by selling ad space alone. It costs $300,000/month to advertise on that structure -- one of things you'll learn in this behind-the-LED-screens look at Times Square.

Host John Woods takes a look at the crossroads of commerce, and even talks to the owner of Landmark Signs, Tony Calvano, whose company has been maintaining and installing most ads in Times Square since when they were just painted on. How primitive!

Another fun fact not in the video: The famous news ticker display on One Times Square was first used to announce the results of the U.S. presidential election in 1928.