For 108 years, the Coney Island Polar Bear Club has been plunging into the freezing water for "stamina, virility and immunity." The club convenes weekly, but their annual New Year's Day swim gets all the attention, and with the unseasonably warm weather on January 1st this year, the beach was packed with jubilant bathers. But it wasn't all high fives and Borat thongs (see photo five... or don't), this year Ruby's Old Tyme Bar and Grill—a Boardwalk institution—opened on New Year's Day for what may be the last time. In this excellent video, Gregory Stefano documented the contrast between the gaiety on the beach and the somber outrage inside Ruby's:

Last Call for Ruby's at the New Year's Day Coney Island Polar Bear Swim? from Gregory Stefano on Vimeo.