The Observer noticed this video from Jay-Z's fashion website, Life + Times, which features models lip-syncing his and Alicia Keys' 2009 hit, "Empire State of Mind," and noted, "We’re not sure exactly what this video is promoting (Fashion Week? Life + Times? New York? Pretty woman?) but that’s what it makes it perfect: if it’s selling us something, we can’t tell what it is."

The line-up of models is impressive: The video's YouTube page says, ""An ode to New York City starring: Selita Ebanks, Karlie Kloss, Constance Jablonski, Jourdan Dunn, Daphne Groeneveld, Edita Vilkeviciute, Hailey Clauson, Josephine Skriver, Zuzanna Bijoch, Shu Pei, Kristina Salinovic, Martha Streck, Toni Garrn, R'el Dade, Andi Muise, Ataui Deng, Chantal Stafford-Abbot, Kelsey Rogers, Ashton Phillips, Fabiana Mayer, Sabrina Nait, Sydney Edmonds, Claire Collins, Brenda Mutoni, Naoumie Ekiko, Sonia Niekrasz, Paris, Kaitlin, Lina, & Tian."

The real question: Do you like this video or the one of little kids singing the song to firefighters better?