Jerry Seinfeld has done plenty of endorsements and advertising campaigns over his career (never forget the Superman/American Express commercials), so he knows how the industry works pretty well. But when he received an Honorary Award at the 55th Clio Awards (the Oscars for advertising) in New York this week, he decided to unleash his alternate persona, the truth-telling sarcastic vagabond Edgy Jerry, for a hilarious anti-advertising speech. Watch it below.
"I love advertising because I love lying," Seinfeld started the acidic speech. AdWeek transcribed the best part:
"I just want to enjoy the commercial. I want to get the thing," he said. "We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, 'Hey, maybe this one won't stink.' We are a hopeful species. Stupid but hopeful. But we're happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy."
They ad that Seinfeld's speech brought the house down, although one winner later in the evening commented, "Apparently everything I do is meaningless. But it was Jerry Seinfeld who said it, so I suppose that makes it OK."
In summation, advertising is horrible, not that there's anything wrong with that.