Ahead of the 2014 Sochi Winter Olympics, Moscow subway stations have been outfitted with machines that will dispense free fare to any passenger willing to do 30 squats. This is not a bad marketing stunt! And maybe an idea we could use here in America, forever, specifically the fitness part. Just the fitness part. Can we pay to have this in our subway system? Watch some bundled up straphangers accept the challenge:

Why do all the other subway systems in the world get all the fun... and get to be so pretty?

As for ever seeing this in NYC, the MTA's Adam Lisberg reminds us, "[30 squats] and $2.50 will get you a ride on the subway" here. [via Mashable]