Yesterday, Jay-Z and Kanye West opened a pop-up store on Mulberry Street to celebrate/promote the release of their joint album Watch The Throne. There were CDs to buy, music videos to endlessly re-watch, Maybach's to admire, and a no photo/no video policy that seems to have been ignored by some. Jay-Z (and Swizz Beatz) showed up around 8 p.m., and then around 9 p.m., Beyonce appeared, and a private party busted out inside. Watch her bodyguard-assisted arrival below:
According to Popdust, Jay-Z fans greatly outnumbered Kanye fans—which seems appropriate whose main education came from "The Block, Marcy Projects." You can check out some more photos here. You can drop by the pop-up store today until 8 p.m., and tomorrow from 11 to 6 p.m. Below, check out fans reactions to the pop-up store, as well as the Spike Jonze-directed "Otis" video, which was playing in the store on a loop for most of the evening.