phpxJoSDxAM.jpgStep aside, iPhone, paper maps are trying to keep up with the competition! Urban Mapping has just unveiled their MapAction™ Technology. Just what is this newfangled technology? They say it "fools the human eye. By rotating the map, the angle of viewing is changed and one of the resulting three layers can be viewed." Basically, just think: hologram. Essentially the company has updated their old Dynamap with some improvements, and rebranded it Panamap. Weighing in at about 1 oz. less than the iPhone, and perfect for that luddite in your life, one side of the map features subway lines with exits, landmarks, a street grid, and just about everything else a tourist could possibly want to find.