In what has become an annual tradition, the Today show hosts (and newsreader--of all four hours!) dressed in elaborate Halloween costumes. This year, the theme was a storybook Halloween: Matt Lauer was Humpty Dumpty, Al Roker was the Gingerbread Man (with a suggestively placed... decoration), Meredith Vieira was Pinocchio (she said was "high" from the glue on her nose prosthetic), Ann Curry was Cinderella ("an ethnic J-Lo Cinderella"), Kathie Lee Gifford was the Big Bad Wolf, Hoda Kotb was Little Red Riding Hood, and Amy Robach was Rapunzel.

And why a storybook theme? Well, Today's parent company--NBC Universal--has the animated film, The Tale of Despereaux, coming out this fall. Hello, corporate synergies!