The Times Square Advertising Coalition isn't satisfied with just one midnight blowout each year, they want to make it a daily event. According to the NY Times, midnight will be special all 365 days of the year starting in 2011, when the coalition introduces a nightly “Times Square Midnight Moment."
While you shouldn't expect the drunken hordes covered in confetti (or maybe you should?), you can expect to see digital billboards illuminated. Oooh, ahhhh. But aren't the digital billboards always illuminated? According to the paper, the goal is to add “a new must-see attraction” to the area that will "offer a bright end to each evening in Times Square."
Someone start making novelty glasses for every individual date!