Multi-talented artist and filmmaker Tim Burton can now add "parade participant" to his resume: the creepily-inclined director has just announced that he is designing a new balloon for this year's Macy's Thanksgiving Day Parade.

The team behind the parade has apparently been courting Burton for years, and he finally gave in. The character he invented for the parade is B. Boy, whose backstory goes like this: "B. was created, Frankenstein’s monster-style, from the leftover balloons used in children’s parties at the Great Ormond Street Hospital in London. Forbidden from playing with other children because of his jagged teeth and crazy-quilt stitching, B. retreated to a basement lair, where he obsesses over Albert Lamorisse’s film The Red Balloon and dreams that he, too, will be able to fly someday."

For parents concerned that Burton's darker tendencies will shine forth a bit too brightly, Amy Kule, the executive producer of the parade, says hush now: "Tim’s balloon, although gothic, is really fun in spirit, and nobody should be worried that it’s going to be scary or should be part of a nighttime parade rather than a daytime parade. We’re pretty cognizant about what we put in the air, and this balloon deserves to be up there with all the others.”

Burton's float joins a growing number of non-traditional balloons—previous designs have come from Takashi Murakami (Kaikai and Kiki), Jeff Koons (Silver Bunny) and Keith Haring—which are pretty much the only thing worth fighting the screaming tourist mobs to see.