Alexandra Jacobs, who used to write at Entertainment Weekly, dismisses the book, Branded, which is about the overmarketing of the teen demographic, in spite of some merits. Jacobs' review is pure Observer - snarky and smart. This description is great: "the increasingly insufferable McSweeneys clique, with its homemade, Bento-box approach to publishing." It's totally true, but it doesn't mean I don't covet the books Dave Eggers designs. Jacobs recommends Lauren Greenfield's Girl Culture over Branded.
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