The Rockefeller Center flower flash is back, in what I think we can all agree is the only good Valentine's tradition since the short-lived, incredibly niche-but-whimsical Phil Collins Day Parade (RIP).

As in previous years, floral designer Lewis Miller has taken his typically more spontaneous flower flashes and gone BIG in Rockefeller Center, this time around adorning two custom-made Mister Softee trucks with a bloom boom. You will now find thousands of roses, hydrangeas, daffodils, tulips, chrysanthemums, and mimosas pouring out of the vehicles and into your hearts, or more likely, your Instagram feeds. There's also a custom-designed hot dog cart with the same treatment at the Top of the Rock.

You'll find them in Rockefeller Center between 49th and 50th streets and 5th and 6th avenues today and, presumably, until the flowers die.