2007_08_arts_jay.jpgThe Observer people watches the people watchers this week with a piece on The Bench. Almost too ridiculous to report on, the Lower East Side American Apparel happens to have a hot spot outside of its windows which has become the "epicenter of perhaps the hottest 'anti-scene' scene on Saturday nights." Exactly the kind of thing you'd expect to be forged outside of an American Apparel, it even has founders - including DJ Big Black Matt Goias, and a MySpace profile.

Quickly becoming the seat to be seen, this all sounds a little too much like the "cool table" in high school, leading us to believe that hipsters are in fact the new jocks (seriously, check out this video). Either way, with "nothing" as the theme it's become the Seinfeld of nightlife, complete with cameos (including Jay McCarroll who was there last weekend drinking to-go margaritas)! Alife has teamed up with The Bench for an event (Abench) this weekend, find out how to get busy doing nothing with them here.

Of all the benches in all the world, how did this one become The Bench? After sending out a fake press release Rolling Stone called it a “nightlife revolution” and The New York Times described the scene as a “classically handsome quartet of New York City hipster royalty has changed the way we will think of nightlife fabulousness (and park benches) forever.” We have no comment, but we're sure you do...