There are 34,678 pieces of artwork in SFMOMA's collection, with only about 5% on view at any given time. To get more eyes on the art, they've created a way to discover some of it. Their highly addictive "Send Me" feature allows you to text them what you want to see, and they'll send you back an image of a piece of art depicting that thing, along with some information on the piece.

Here's how to make the magic happen: text "send me [x]" to 572-51, and within seconds SFMOMA will text you back a piece of art that, in some way, shows you that thing. X can = a keyword, a color, and even an emoji. For example, here's the ocean (though if you ask for the ocean you may get a different reply):

In their announcement of the text service, they noted that "studies have shown that the average museum visitor spends approximately seven seconds in front of any artwork," asking, "In a world oversaturated with information... how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection?" In the first four days of the project, they received over 12,000 texts.

Maybe some of NYC's museums should create their own—it's a wonderful, addictive distraction that we highly recommend trying out.

Alas, no nudes:

When SFist tried it out in March, Creative Technologist Jay Mollica told them that, "One of my goals is to bring SFMOMA's collection to the public in new and perhaps unexpected ways, and hopefully encourage further exploration."