The Coney Island Polar Bear Club is holding their annual New Year's Day swim tomorrow. It's open to all lunatics, so start 2011 right with a bracing dip in the Atlantic ocean. (But be careful!) There's no fee for swimmers, but the club encourages everyone to make a donation to Camp Sunshine, a year round retreat for children with life-threatening illnesses.

The NYC Parks Department will provide changing facilities on the Boardwalk at Stillwell Avenue, and the pre-party and after-party will take place at Ruby's Bar and Grill -- perhaps for the last time, because they're being evicted to make way for some soulless generic sports bar. For that reason, the after-party will also double as a protest to rally support for Ruby's, which is fighting the eviction.

If you go, you can share your photos by emailing them to or tagging them "gothamist" on Flickr.