Ever since the MTA started putting up those LED schedules in the subways, New Yorkers have been plagued by the knowledge that trains are arriving, even if they didn't want to know! Now Newmindspace and Jason Eppink are protecting straphangers from learning of arriving trains too soon. Eppink explains:
[The LED signs'] primary effect, then, is to erode faith in the system, to create expectations that can’t always be met, to raise false hopes, and to erase the mystery and magic of the wondrous system that transports more than five million riders a day....The Spoiler Alert signs warn waiting riders of this potentially unwanted information - allowing them to avert their eyes so they may preserve their spirit of adventure - while still leaving visible the data for travelers who wish to ruin the surprise for themselves.
So, will the MTA be quick to take down the signs, or will they realize that some people haven't ridden the entire system yet and don't want to know what happens next?