SoHo Apple Store; Photo - NYT
SoHo retail real estate is very hit or miss these days, according to the Times and gives further credence to my position that SoHo is just missing the glass atrium to be a mall:

"SoHo as Madison Avenue South proved to be a short-lived trend. Yves St. Laurent, Cartier and Ermenegildo Zegna are among the uptown retailers that leased space in SoHo but occupied it only briefly or never moved in. Last month, the jeweler H. Stern abandoned plans to open a store in a new building at Prince and Mercer Streets....Broadway has chain stores that can be found in many malls (with a few exceptions, like Prada and its minimalist shop). A new Crate & Barrel store serves as the northern anchor, and Bloomingdale's plans to build its second Manhattan store in the Canal Jeans building to the south. H&M, a trendy but inexpensive clothing retailer, has leased space at 515 Broadway, only steps away from its store at 558 Broadway. Other new retailers include Levi's and Arden B."

The Apple Store SoHo is one store that is successful, whatever that means.

Where to live in New York, according to Bluejake