There are a few fall season universal truths: we can finally look forward to cooler breezes, the swirl of crunchy leaves, and, oh no, a closet full of nothing to wear. (Put those jorts under your bed, people.)
When you need to stock up on clothes you actually want to be seen in, it's time to get back to basics. And luckily, New York City's epicenter for everything functional, beautiful, and easy to wear is back in business, just in time for the holiday weekend—though things might look a little different inside!
After an exciting renovation to mark their ten-year Soho-iversary, UNIQLO's flagship store re-opens today in celebration of "A new Tokyo in Soho." Enjoy a flurry of "shops within the shop," where each space tells a different story about UNIQLO LifeWear and the company's passion for innovation. Want to shop performance? Check out the Ultra Light Down and Jogger Pants alongside other items that focus on functionality. More into art and design? Head on over to a separate oasis of autumnal cashmere and flannel that honors the care and attention UNIQLO dedicates to its fabrics.
The store's mezzanine level will also do double duty as an exhibition space, featuring products like SPRZ NY (Surprise New York), a collaboration between UNIQLO and MoMA that gives access to iconic artists such as Andy Warhol, Keith Haring, and Jean-Michel Basquiat.
Do yourself a favor and listen to what your closet is telling you: your threads need a fall update! So get ready to shop your passion at this weekend's UNIQLO grand re-opening. Today, Saturday, and Sunday, enjoy a few extra-special perks in celebration: for all you early birds, the first 1,000 people in line each day will receive a free mystery UNIQLO gift card, and all shoppers will receive a free UNIQLO x Pintrill limited edition enamel pin with any purchase.
This post is brought to you by UNIQLO.