Sex in the City Graffiti  Hits SoHo

These ugly pink decals have been showing up all over downtown these last couple of days, to promote the launch of the $299 complete Sex and the City DVD set. They are quickly turning dirty and gray as people scrape their shoes over them. A few have even started peeling up, and will probably begin tripping people in the next few hours. Microsoft got in trouble for a similar street decal campaign in 2002, and other companies have received widespread scorn for this type of guerilla marketing. HBO: please stop this campaign.

And various establishments in the city are offering freebies if you're wearing pink or mention the "Put Yourself on the Map" promotion.