Following last week's NY Times exposé on the "decades of sexual harassment allegations" against Harvey Weinstein, the Hollywood mogul's kingdom has quickly toppled. And now Deadline reports that "a move is underway to remove Weinstein’s name from all of the company’s TV series, on which he had served as an executive producer," as well as future movie releases. They also report that the company is "starting meetings today with ad agencies to spearhead a name (and likely branding) change for the production and distribution company... That brand is now toxic."

We hear the company has been making calls to TV networks and producers informing them that Harvey Weinstein’s name will be scrubbed from credits going forward. We hear the move was prompted by strong reaction from TV executives and creative auspices involved in TWC series who wanted to distance their projects from Weinstein... We hear the removal of Weinstein’s name will kick off with the first TWC series to air following the scandal, the upcoming episode of Project Runway this Wednesday.

Other upcoming releases his name will be removed from include a series from David O. Russell, and Matthew Weiner's The Romanovs. Deadline notes that this would have been a more difficult task for the company had Weinstein himself been "more involved in the projects."

Following the NY Times piece, and the statements he gave following its publication, the Oscar-winning movie producer was fired from the Weinstein Company. Over the past few days, Hollywood insiders have spoken up about Weinstein, including Meryl Streep, who said, "The disgraceful news about Harvey Weinstein has appalled those of us whose work he championed, and those whose good and worthy causes he supported. The intrepid women who raised their voices to expose this abuse are our heroes."

UPDATE: Here is an email Weinstein wrote just prior to being fired: