- Take one polar bear.
- Make sure it has some sort of skin condition.
- Give it a medication for said skin condition that will tint the polar bear's snowy white fur an alarming shade of purple (depending on the light, as dark as Pantone 2715 or as light as Pantone 2587).
- Turn purple polar bear into the biggest attraction at the zoo.
Pelusa the Purple Polar Bear at an Argentianian zoo. [Via Reuters & Yahoo]