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As we mentioned the other day, bands are coming up with creative ways to get reviewers and labels to listen to their cd or come to their show. Creative publicity, press kits, packaging or a personalized note often helps the band stand out a bit more. Last night we opened a package from Brooklyn band Up the Empire. Accompanying the cd was a personalized greeting card. We opened the envelope (Hallmark!) and there they were: four adorable kittens staring at us...with blood (added by the band) coming out of their eyes!

We're still trying to figure out how this makes us feel. Attention getting: yes. But also a little gross.

Listen to Up the Empire at their MySpace (if you dare). We checked, no bleeding kittens there.