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Photo via hbomb1947 the turnstile-jumper's flickr.

As mentioned yesterday, the New Year's Eve 2009 sign is being powered with a little help from Times Square visitors. The Duracell Power Lodge has been set up to accommodate snowmobiles, that are really stationary bikes with a snowmobile shell around them. When passerby pedal the snowmobikes, it will generate electricity that will in turn be stored to help power the lights on their big night.

Where can you go to lend some pedal power? The Duracell Power Lodge is right by the Charmin restrooms at 1540 Broadway (between 45th & 46th Streets), probably somewhere near the 3 Musketeers Confetti Wishing Wall. Oh c'mon, like you didn't know Times Square was powered by advertisements.