Though we think that the new Hewlett Packard digital photography campaign is a bit ridiculous and obtuse (the images are pretty, but there are too aspirational and not as relatable as they could be), the commercials don't bother us as they could have. And that's because of the music that plays against what is very high production value images of all kinds of people. The song that plays as people take pictures is
the Cure's Pictures of You, and its lyrics haunt the our mind:
I've been looking so long at these pictures of you
That I almost believe that they're real
I've been living so long with my pictures of you
That I almost believe that the pictures are
All I can feel
We just hope that Robert Smith and the gang are making some coin off that; the entire new HP campaign is costing $300 millions.
Watch the ads at HP.com.