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Gem Spa Rally Turns Beloved East Village Institution Into Mock "Schitibank"

Tommy Noonan, Jeremiah Moss, Doug Cameron (Noonan and Cameron created the Schitibank mash-ups)


The scene outside of Gem Spa during the rally


The Schitibank signage at Gem Spa



The Schitibank signage at Gem Spa


Gem Spa supporters toasting egg creams


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The new Gem Spa T-shirt


Parul Patel, right, works the counter at the rally



The line at the rally


Schitibank signage


The jelly chocolate graham crackers, a staple


Making the egg creams


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Supporters of Gem Spa



Some items at Gem Spa


Outside of Gem Spa during the rally


Outside of Gem Spa during the rally