Video by Jessica Leibowitz

A man sighs while hovering over a long white table inside 83 Wooster Street. His credit card purchase of $1,115 worth of Kanye West apparel has just been rejected (for a second time). His companion is on her phone speaking in emphatically hushed tones. The cashier is gritting her teeth and pacing a bit in place, avoiding the stacks of limited edition hoodies and coach jackets and erotic zine covers in front of her.

Although there are only about 30 or so people in the entire room at the moment, there is immense pressure to complete the purchase and move on. After all, there are over 700 more people standing on line outside waiting to get in, hoping-against-hope that they didn't just waste three hours of their lives sulking fashionably on the sidewalk. Then again, who could resist the lure of the most exclusive line in NYC?

That's what it was like inside the Kanye West pop-up shop celebrating his latest album, The Life Of Pablo. The pop-up will be open the rest of the weekend (between 12-8 p.m.), selling blue hats ($35), Robert Kardashian/Donda West memorial t-shirts ($45), blue and red hoodies ($95), coaches jackets ($110), burgundy bombers ($350), and denim jackets featuring the handwritten notepad 'Pablo' tracklist from Twitter ($400).

They'll at least be open until they sell out of merchandise; even with everyone limited to buying two of each item (as we learned, reselling exclusive Kanye products is a very lucrative side business), we wouldn't wager much will be left for Sunday.

There were enough people packed around SoHo—including resellers who had quietly skipped the line, people skipping work visiting from Georgia, and high schoolers who may or may not have been skipping school—to cause cops to close Wooster Street between Spring and Broome Streets around 4:30 p.m. And this was during rush hour on Friday—just a few blocks from the Holland Tunnel.

To get a better idea of what it was like out there, check out the video above of the scene.

(Oh, and you maybe shouldn't expect Kanye West to show up at the event—he was playing basketball at Equinox in L.A. while it was going on Friday.)