Have you seen more blimps than usual in the sky today? HP Hood, the dairy brand and frequent blimp user, has brought in four blimps for a blimp parade above the Hudson River—the others include a MetLife Snoopy 1 blimp, a DIRECTV Starship blimp, and a Horizon Blue Cross Blue Shield of New Jersey blimp. This is actually a pretty rare occurrence, as Hood's press release states, “This is a ‘blue moon’ event, as multiple blimps rarely fly together in the same city at the same time.”

If you see them in the sky, use the hashtag #LookUp with your Tweets. And we recommend cranking up Phish's "Harry Hood" while doing so:

Or, if you prefer, here's Captain Beefheart and His Magic Band The Blimp: