This is the most horrifying part (so far), but you can view the full ad here

The latest posterboy for PETA is Jersey Shore star (is that accurate, star?) Mike "The Situation" Sorrentino, who declares "too much pussy can be a bad thing." The animal advocate (that doesn't seem accurate either?) will unveil his ad this Thursday (at 11:45 a.m.) in front of the MTV Studios in Times Square.

According to PETA's press release: "In the ad, The Situation shows off his celebrated six-pack amid a rowdy crowd of felines, next to the words 'Here's the Situation: There are more cats in shelters than there are homes for them. Cats and dogs need safe sex, too!' A NSFW version of the ad will be available at on Thursday."

WHY GOD... Aren't we all uncomfortable enough just looking at this?