PETA has dipped their toes in the porn business before, getting Sasha Grey to strip down for kittens and puppies or whatever. And now the animal rights organization wants to launch a porn website (www.PETA.xxx) to promote veganism... which sounds like maybe you'd be seeing a bunch of cute guys and gals enjoying a naked tickle fight in a pool of tofu cubes, right? Think again! PETA plans to mix pornography with graphic footage of animal suffering.

Lindsay Rajt, PETA’s associate director of campaigns, said in a statement, “We’re hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn’t anticipate seeing when they went to the PETA triple-X site." So it's like, a trick? Or perhaps PETA is just up to their old tricks again...

Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News, called the non-profit out, saying, "They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading."