Extra, extra - it's time to get your free NY Times tabloid, the MarketPlace Weekly, this afternoon! It will be full of "classified ads, supplemented by articles culled from The Times's Job Market, Real Estate, Automotive, Business and Dining Out sections, among others." Hmm, so it's like a reverse paper - mostly small type ads, with some content; we're officially in the bizarro world. The NY Times tells NY1, "We have an opportunity to reach an 18- to 34-year-old reader – or perhaps even a Times reader – with very specific information. It's very targeted toward those readers that are interested in finding a new job, purchasing a home or purchasing a new car." Well, Gothamist gets the need for job listings (sometimes scrolling through Monster gets tiring!), but purchasing a home or new car seems a little more...aspirational for the 18-34 year old reader. If there were listings for sample sales and concerts, not to mention free wine tastings at area wine merchants and free anything else, then you're talking. Anyway, here's the official word from the New York Times:
Street teams strategically positioned at over 250 commuter centers including Grand Central Terminal, WTC PATH, Pennsylvania Station, the Port Authority, the Staten Island Ferry, Jamaica Station and Hunters Point in Queens, Flatbush Avenue and the Grand Army Plaza in Brooklyn, and The Grand Concourse in The Bronx, will hand out the weekly during the peak afternoon travel times of 3:30 p.m. to 7:30 p.m. MarketPlace Weekly will be available every Thursday. The guide will also be given out at select college campuses in the city.
If you get a copy, let Gothamist know what you think.
The L magazine wonders if the Times ran "MarketPlace" by some other people who seem to be MarketPlace-y.